{"id":130,"date":"2026-04-28T17:02:32","date_gmt":"2026-04-28T17:02:32","guid":{"rendered":"https:\/\/sodapoprecords.com\/v1\/?page_id=130"},"modified":"2026-04-30T13:15:49","modified_gmt":"2026-04-30T13:15:49","slug":"about-sodapop","status":"publish","type":"page","link":"https:\/\/sodapoprecords.com\/v1\/about-sodapop\/","title":{"rendered":"About SodaPop"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Music Built to Earn<\/h3>\n\n\n\n<figure class=\"wp-block-image alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"1024\" src=\"https:\/\/sodapoprecords.com\/v1\/wp-content\/uploads\/2026\/04\/SodaPop-House-Logo-v3-tight-667x1024.png\" alt=\"\" class=\"wp-image-134\" style=\"aspect-ratio:0.6513994910941476;width:162px;height:auto\" srcset=\"https:\/\/sodapoprecords.com\/v1\/wp-content\/uploads\/2026\/04\/SodaPop-House-Logo-v3-tight-667x1024.png 667w, https:\/\/sodapoprecords.com\/v1\/wp-content\/uploads\/2026\/04\/SodaPop-House-Logo-v3-tight-195x300.png 195w, https:\/\/sodapoprecords.com\/v1\/wp-content\/uploads\/2026\/04\/SodaPop-House-Logo-v3-tight-768x1179.png 768w, https:\/\/sodapoprecords.com\/v1\/wp-content\/uploads\/2026\/04\/SodaPop-House-Logo-v3-tight-1001x1536.png 1001w, https:\/\/sodapoprecords.com\/v1\/wp-content\/uploads\/2026\/04\/SodaPop-House-Logo-v3-tight-1334x2048.png 1334w, https:\/\/sodapoprecords.com\/v1\/wp-content\/uploads\/2026\/04\/SodaPop-House-Logo-v3-tight-scaled.png 1668w\" sizes=\"auto, (max-width: 667px) 100vw, 667px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/sodapoprecords.com\/v1\/wp-content\/uploads\/2026\/04\/cropped-SodaPop-logo-v4.png\" alt=\"\" class=\"wp-image-64\" style=\"object-fit:cover;width:226px;height:auto\" srcset=\"https:\/\/sodapoprecords.com\/v1\/wp-content\/uploads\/2026\/04\/cropped-SodaPop-logo-v4.png 512w, https:\/\/sodapoprecords.com\/v1\/wp-content\/uploads\/2026\/04\/cropped-SodaPop-logo-v4-300x300.png 300w, https:\/\/sodapoprecords.com\/v1\/wp-content\/uploads\/2026\/04\/cropped-SodaPop-logo-v4-150x150.png 150w, https:\/\/sodapoprecords.com\/v1\/wp-content\/uploads\/2026\/04\/cropped-SodaPop-logo-v4-270x270.png 270w, https:\/\/sodapoprecords.com\/v1\/wp-content\/uploads\/2026\/04\/cropped-SodaPop-logo-v4-192x192.png 192w, https:\/\/sodapoprecords.com\/v1\/wp-content\/uploads\/2026\/04\/cropped-SodaPop-logo-v4-180x180.png 180w, https:\/\/sodapoprecords.com\/v1\/wp-content\/uploads\/2026\/04\/cropped-SodaPop-logo-v4-32x32.png 32w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">SodaPop is a boutique music company focused on one thing: <strong>helping the musicians we work with earn money. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We do this by <strong>working with musicians to produce world-class music, quality live events and high quality master recordings\u2014to generate real income.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We work with professional musicians to produce, record, and deliver music designed for today\u2019s most valuable channels\u2014<strong>the stage, film, television, streaming, advertising, and digital media.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-large-font-size wp-block-paragraph\"><em><strong>SodaPop operates as a modern version of the elite session-player ecosystem that once powered the recording industry. Inspired by groups like <a href=\"https:\/\/en.wikipedia.org\/wiki\/The_Wrecking_Crew_(music)\" target=\"_blank\" rel=\"noreferrer noopener\">The Wrecking Crew<\/a>, we bring together top-tier players to create consistent, high-quality recordings across a wide range of styles.<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Why SodaPop Exists<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The traditional path for musicians changed dramatically after the Telecommunications Act of 1996.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Local radio disappeared as a reliable way to break new artists.<br>Gatekeepers replaced community-driven discovery. And independent musicians lost one of their most powerful platforms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then, as streaming services rose to prominence, <strong>working musicians watched additional revenue streams disappear\u2014<em>often without fully understanding what had changed or why.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SodaPop evolved as a modern record label to help musicians adapt to that reality. We put money into the pockets of the musicians we work with.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of chasing likes, spotlights or exposure\u2014we focus on <strong>creating music, capturing sound, production, and monetization of music masters<\/strong>\u2014assets that can earn for years across multiple platforms. We share any profits with everyone involved in the work.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">What We Do<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83c\udfa7 Create Master Recordings<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">We produce commercially competitive recordings with professional musicians, engineers, and producers at <strong>SodaPop House<\/strong>. Our facility includes a soundstage, rehearsal space, studio control room, sitting rooms a full kitchen and even a mini theatre\u2014plus rooms to house traveling musicians.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83c\udfac Build SYNC-Ready Music<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Our catalog is designed for placement in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Television<\/li>\n\n\n\n<li>Film<\/li>\n\n\n\n<li>Advertising<\/li>\n\n\n\n<li>Streaming content<\/li>\n\n\n\n<li>Branded media<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83e\udd1d Connect with Industry Partners<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">We collaborate with leading creative partners to deliver music for global brands and productions.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udcb0 Share Revenue Transparently<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Musicians are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Paid upfront for their work<\/li>\n\n\n\n<li>Given participation in back-end revenue<\/li>\n\n\n\n<li>Included in a clear, track-based earnings structure<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">A Modern Studio Model<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SodaPop operates as a modern version of the elite session-player ecosystem that once powered the recording industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inspired by groups like <a href=\"https:\/\/en.wikipedia.org\/wiki\/The_Wrecking_Crew_(music)\" target=\"_blank\" rel=\"noreferrer noopener\">The Wrecking Crew<\/a>, we bring together top-tier players to create consistent, high-quality recordings across a wide range of styles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The difference is simple: <strong>today\u2019s recordings are built for placement, scalability, and long-term income.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Our Approach<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We treat music like both an art form and a business:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>World-class production standards<\/strong><\/li>\n\n\n\n<li><strong>Efficient recording workflows<\/strong><\/li>\n\n\n\n<li><strong>Data-driven release strategies<\/strong><\/li>\n\n\n\n<li><strong>Long-term asset thinking<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Every track we produce is designed to <strong>work hard long after it\u2019s recorded.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Beyond the Studio<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">While SodaPop is focused on recorded music, our team has deep experience in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Live performance and audience building<\/li>\n\n\n\n<li>Event marketing and promotion<\/li>\n\n\n\n<li>Digital advertising and fan acquisition<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">We use that knowledge to create music that doesn\u2019t just sound great\u2014<br>it <strong>connects, moves, and performs in real-world environments.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">The Mission<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Help musicians earn meaningful income from the music they create\u2014without relying on outdated systems.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">The Future<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re building a growing catalog of original songs, covers, and reimagined works designed for continuous placement and revenue generation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal is simple:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Create once. Earn repeatedly. Scale intelligently.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Music Built to Earn SodaPop is a boutique music company focused on one thing: helping the musicians we work with earn money. We do this by working with musicians to produce world-class music, quality live events and high quality master recordings\u2014to generate real income. We work with professional musicians to produce, record, and deliver music [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-130","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/sodapoprecords.com\/v1\/wp-json\/wp\/v2\/pages\/130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sodapoprecords.com\/v1\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sodapoprecords.com\/v1\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sodapoprecords.com\/v1\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sodapoprecords.com\/v1\/wp-json\/wp\/v2\/comments?post=130"}],"version-history":[{"count":27,"href":"https:\/\/sodapoprecords.com\/v1\/wp-json\/wp\/v2\/pages\/130\/revisions"}],"predecessor-version":[{"id":203,"href":"https:\/\/sodapoprecords.com\/v1\/wp-json\/wp\/v2\/pages\/130\/revisions\/203"}],"wp:attachment":[{"href":"https:\/\/sodapoprecords.com\/v1\/wp-json\/wp\/v2\/media?parent=130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}