{"id":2,"date":"2026-04-15T21:12:32","date_gmt":"2026-04-15T21:12:32","guid":{"rendered":"https:\/\/sodapoprecords.com\/v1\/?page_id=2"},"modified":"2026-04-28T13:34:02","modified_gmt":"2026-04-28T13:34:02","slug":"welcome","status":"publish","type":"page","link":"https:\/\/sodapoprecords.com\/v1\/welcome\/","title":{"rendered":"Our Mission"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">SodaPop Records Limited is a boutique music company focused on helping musicians unlock new revenue streams.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/sodapoprecords.com\/v1\/wp-content\/uploads\/2026\/04\/rock-god-1024x683.jpeg\" alt=\"\" class=\"wp-image-33\" srcset=\"https:\/\/sodapoprecords.com\/v1\/wp-content\/uploads\/2026\/04\/rock-god-1024x683.jpeg 1024w, https:\/\/sodapoprecords.com\/v1\/wp-content\/uploads\/2026\/04\/rock-god-300x200.jpeg 300w, https:\/\/sodapoprecords.com\/v1\/wp-content\/uploads\/2026\/04\/rock-god-768x512.jpeg 768w, https:\/\/sodapoprecords.com\/v1\/wp-content\/uploads\/2026\/04\/rock-god.jpeg 1290w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">At the heart of our mission is a simple idea: help repair the damage done to music-based livelihoods after the Telecommunications Act of 1996 reshaped the industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That law loosened radio ownership limits, allowing a small number of large corporations to buy hundreds\u2014even thousands\u2014of stations nationwide.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In doing so, it quietly changed the game for local musicians.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before the Act:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Most radio stations were locally owned.<\/li>\n\n\n\n<li>DJs and program directors had meaningful control over what got played.<\/li>\n\n\n\n<li>Local bands had a real chance of earning airplay in their own markets.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">After the Act:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Decision-making moved out of local communities and into national headquarters.<\/li>\n\n\n\n<li>Companies like Clear Channel Communications and Cumulus Media came to control large portions of the dial.<\/li>\n\n\n\n<li>Playlists became increasingly standardized and controlled at the corporate level.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Power shifted toward major labels with national promotion budgets, while independent artists lost leverage. For unsigned musicians, radio largely stopped being a viable path to growth.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>For unknown, local musicians trying to earn a living, the climb became much steeper.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Then, as streaming services rose to prominence, working musicians watched additional revenue streams disappear\u2014often without fully understanding what had changed or why.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SodaPop Records Limited exists to help artists adapt to that reality, rebuild opportunity, and find new ways to earn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Interested? Please <a href=\"mailto:sodapop.records.icloud.com\">reach out<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"1024\" src=\"https:\/\/sodapoprecords.com\/v1\/wp-content\/uploads\/2026\/04\/SodaPop-Help-Wanted-730x1024.jpg\" alt=\"\" class=\"wp-image-53\" srcset=\"https:\/\/sodapoprecords.com\/v1\/wp-content\/uploads\/2026\/04\/SodaPop-Help-Wanted-730x1024.jpg 730w, https:\/\/sodapoprecords.com\/v1\/wp-content\/uploads\/2026\/04\/SodaPop-Help-Wanted-214x300.jpg 214w, https:\/\/sodapoprecords.com\/v1\/wp-content\/uploads\/2026\/04\/SodaPop-Help-Wanted-768x1077.jpg 768w, https:\/\/sodapoprecords.com\/v1\/wp-content\/uploads\/2026\/04\/SodaPop-Help-Wanted-1095x1536.jpg 1095w, https:\/\/sodapoprecords.com\/v1\/wp-content\/uploads\/2026\/04\/SodaPop-Help-Wanted-1460x2048.jpg 1460w, https:\/\/sodapoprecords.com\/v1\/wp-content\/uploads\/2026\/04\/SodaPop-Help-Wanted-scaled.jpg 1825w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>SodaPop Records Limited is a boutique music company focused on helping musicians unlock new revenue streams. At the heart of our mission is a simple idea: help repair the damage done to music-based livelihoods after the Telecommunications Act of 1996 reshaped the industry. That law loosened radio ownership limits, allowing a small number of large [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-2","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/sodapoprecords.com\/v1\/wp-json\/wp\/v2\/pages\/2","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sodapoprecords.com\/v1\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sodapoprecords.com\/v1\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sodapoprecords.com\/v1\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sodapoprecords.com\/v1\/wp-json\/wp\/v2\/comments?post=2"}],"version-history":[{"count":13,"href":"https:\/\/sodapoprecords.com\/v1\/wp-json\/wp\/v2\/pages\/2\/revisions"}],"predecessor-version":[{"id":128,"href":"https:\/\/sodapoprecords.com\/v1\/wp-json\/wp\/v2\/pages\/2\/revisions\/128"}],"wp:attachment":[{"href":"https:\/\/sodapoprecords.com\/v1\/wp-json\/wp\/v2\/media?parent=2"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}